How we apply our principles...
  • S.M.O.O.T.H. - our most sacred doctrine.
  • Reverse Marketing Thinking - the S.M.O.O.T.H. philosophy combined with our unique (some may call crazy) methods of brainstorming and operating.
  • Fun is mandatory in the "work" space.
  • There are no taboo topics. You know, the ones everyone is thinking but not saying.
  • Never shoot down a weird idea...only bad ones.
  • Superman is the greatest superhero ever. Period. His name even has "super" in it. How can this even be a question?
  • (Batman is cool too)
  • Work hard. Make mistakes. Fix them.
  • From the Kurt Vonnegut: "As a matter of fact, it's a respectful thing to say that somebody is childish in certain ways, because it's people like that who seem to get all the big ideas."
We hold these truths to be self evident...
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